My Scene Movies

Beginning in 2003 with the "Hanging Out" line, dolls began to be packaged with DVDs that contained short video clips, music, and activities. This started a trend that sparked three My Scene movies, all of which have been aired on the Nickelodeon cable channel. The My Scene line features also features four special edition dolls who were only present in the My Scene movies. These include the African-Jamaican characters Jai and Tyson from Jammin' in Jamaica and Lindsay Lohan and Ryan Ridley from My Scene Goes Hollywood. Mattel received special rights to create the only likeness of Lindsay Lohan for the line. Ryan Ridley is a fictional character created for the movie.

Jammin In Jamaica was the first My Scene movie, released on DVD in early 2004 as part of the "Jammin' in Jamaica" line. It was directed by Eric Fogel. Madison is manager of a band called Urban Desire, which is made up of the four male characters. When the band wins a contest, they make a trip to Jamaica for the finals, but Barbie, Nolee, and Chelsea must raise the money to travel to Jamaica. After all the characters arrive in Jamaica, Barbie feels left out as her boyfriend, the lead guitarist, begins spending more time with Madison. This causes a rift between the friends but is eventually resolved.

Masquerade Madness was the second My Scene DVD, running 23 minutes long which was only half the length of Jammin' in Jamaica. This movie is centered around the Masquerade Madness fashion show, a fundraiser for the local animal shelter. Chelsea designs the fashions for the show all on her own, causing strain on her schoolwork. Failing in geometry and too embarrassed to tell her friends, she calls on Hudson's help in tutoring. As a result, her friends begin to think they are secretly dating. By the end, Chelsea has aced her geometry test and coordinated a successful fashion show.

My Scene Goes Hollywood was the first DVD movie to be sold apart from the dolls and the only one that was full-length. The film was directed by Eric Fogel and distributed by Miramax Family Films. It featured a voice-over by actress Lindsay Lohan, who plays herself in the movie. Kelly Sheridan of the Barbie film series takes over the role of Barbie. In order to see it up close, the My Scene girls pretend to be extras in an action movie being filmed in New York. When one of the actresses is injured, Madison is called upon to take her place. She begins spending less and less time with her friends and develops a crush on the leading actor, Ryan Ridley. Madison ends up fighting with her friends because they embarrass her. In the end, Lindsay Lohan convinces Madison that friends are the most important thing to have, and the girls make up. Although the title suggests a trip to Hollywood, California, the whole movie actually takes place in New York.